Meet Alex.

Alexandra Alcantara | Co-founder + CEO

Alex is an experienced graphic-designer-turned-content-producer who takes pride in every project she works on. Creatively engaging and challenging projects are her favorite and she loves seeing a project start as a line in a Word document and make it all the way to the stage.

Starting early at age 14 in high school and in college she interned for Sterling Brands in NYC for five years; there she found her love for design, production, and concept work. After graduating from The School of Visual Arts in NYC with a BFA in Graphic Design, Alex was hired at a Video and Creative Production agency in lower Manhattan as an intern, then Digital Assets manager and full-time designer. Here is where she was introduced to PowerPoint and was able to work on some amazing shows.

One taste of production life and she was hooked. While originally thinking she’d go into print design, she saw all that PowerPoint could do and was excited to learn more about it.

Alex went on to become a freelancer for the next decade. She put her all into the live event space and had a few “YES!” years that took her around the world. She has been behind the show curtain for companies such as Pfizer, Maybelline NY, Purdue Pharma, IBM, AstraZeneca, and many more. For the last seven years (with a short break during the COVID-19 pandemic), she has been on a plane at least twice a month ready to rock and roll on the each show as a PowerPoint operator, content producer, and graphic artist.

She is also dedicated to her 3-year-old son Gotham, her high school sweetheart-turned-husband Mark, and her menagerie of pets and farm animals. She tends a part-time garden homestead through the spring and summer months and reads and writes throughout the fall and winter. Alex thinks nerds are the bee’s knees and devours hours of news, documentaries, and articles from around the world. She is also an avid reader of adventure, mystery, YA, and fantasy books. Alex is ready for things to get back to normal so she can get her cook on for her fun dinner parties again!

After a 10-year pursuit of happiness and self-discovery, she found a true partner in Crystal and decided it was time to dig deeper into creating something lasting. Always keeping the goal moving but enjoying the journey… looking for deep roots, connections, and establishing a way to give back to her communities and do more good in the world.