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Slide of Terror: The Deck That Wouldn’t End
A Presentation Horror Story (and How to Escape It). The lights dim. The room settles. Someone clears their throat. Slide 1 appears. Then 2. Then…
Our Design Process
The Design Process from Start to Finish. What it’s like to work with Ruby + Citrine. Choosing to work with a professional designer is one…
The Greek Tragedy for Corporate Storytelling… How to Rewrite the Script
Corporate storytelling shouldn’t feel like a Greek tragedy—confusing, drawn-out, and destined for failure. Yet too often, presentations lose their plot, leaving audiences disengaged. In this guide, we’ll explore how to rewrite the script with clarity, purpose, and a touch of drama—so your story lands every time.
We Performed a Corporate Deck as Shakespearean Theater (And It Actually Made More Sense)
ACT I, SCENE I: A modern boardroom. The deck is 47 slides long. The audience is weary. The brand manager hath lost her will to…
Juice vs. Sauce: A Presentation Design Philosophy
Let’s talk about juice. Juice is flashy. It’s the energy burst. It’s your killer opener, your fancy transition, the jaw-dropping animation that makes people go,…
If Your Deck Were a Sundae, What Would It Say?
Imagine your pitch deck as a sundae. Is it a vibrant swirl of flavors, textures, and delight… or a sad scoop of vanilla melting into…
What Your Deck Says About You (If Your Deck Were an Omelette)
Here’s the thing about decks and omelettes: both are revealing, both are (potentially) a mess, and both say more about your taste than you probably…
The PowerPoint File Naming Hall of Shame
Let’s be honest: you’ve done it. I’ve done it. We’ve all saved a slide deck with the filename FINAL_FINAL_USE_THIS_ONE_v7b2_EDITED.pptx. At Ruby + Citrine, we provide…